BrazilRoxx... Embellishing
Jeans.... Enriching lives!
For the longest time,
customers that do know a little bit about our operation in
Brazil have requested us to publish how we do what we do.
And most important, why we do what we do. No, I’m not talking about the new washes or the new
techniques used on the latest trend in denim couture. I’m
talking about the people, our people in Brazil that make it
all possible.
As we grew our operations in the big city,
we had to move to smaller towns in order to grow. We researched
some nearby towns and found about 3 towns that specialized
in embroidery. Not the kind of embroidery we were used to,
but the more traditional work done on linens and towels. But
what was most amazing (and quite sad!) to us, was to find out
what those skilled workers were getting paid for their work.
Basically slave work.
We thought there were
a lot of possibilities in every front. We could get a high
quality work AND improve the lives of so many. We started
training the people and they took a leap of faith in us.
Slowly we created a small revolution in those little towns.
They were finally getting rewarded for their work. We were
paying about 10 times what they were used to and even husbands
were quitting their jobs in order to work for us! They finally
understood the meaning of ‘being
able to afford it’.
We never advertised our 'modus
operandis' before
because we didn’t think people in the rich countries
would care what we pay our people but I find more and more
people do care. Even though we get
daily requests to manufacture in China or India for 1/5 of
the cost, we don’t believe ChinaRoxx would
be an appropriate name for us!
We are proud to do it in Brazil! No few extra bucks would
ever give us the satisfaction of seeing the smiling faces of
our people.
BrazilRoxx
Embellishing
Jeans…
Enriching
lives….
Thanks for making it all possible.
From all of us.
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